Delivering Results That Pop!


Welcome to Team Rex Pop! We’re a full service communications agency that delivers results that increase your bottom line. Out services include:

Strategic Counsel | Public Relations | Corporate Communications

Social Media | Influencer Relations and Campaigns | Digital and Social Advertising | SEO/SEM

Crisis and Issues Management | Internal Communications | Media Relations | Events Management

Executive Visibility | Thought Leadership | Narrative and Messaging | Government Relations

Media Training | Media Relations | B2C | B2B


We offer expertise in a variety of industries, including

Toys | Retail | eCommerce | Health & Wellness | CPG | Cannabis | Consumer Lifestyle Brands

Consumer Tech | Finance | Digital Publishing | Luxury Goods | Sexual Wellness


About Bob Friedland

Bob Friedland brings more than 25 years of experience turning storytelling into a business driver. He has led communications for brands across toys, retail, publishing, health & wellness, and consumer tech – earning media stories that matters.

He has led high-impact communications strategies for brands like Toys“R”Us, FAO Schwarz, Hasbro, Bandai, 23andMe, Swatch, Scribd, Apple, Microsoft and Curaleaf, delivering results that go beyond mere media mentions.

Experienced in communications strategy and execution, crisis management, executive communications, product launches, events, and social media stratgey, Bob understands how to make PR a true business driver.

He’s ready to help brands turn communications into a competitive advantage.

Ready to build something great? Let’s talk.

Contact Us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!